About

Adproofing your kids shows how children can be encouraged to think critically about media for themselves. It also looks at the problems inherent in advertising to children, and helps equip parents with the tools to support the development of their children in a media-rich world.

Adproofing your kids is about looking at issues like pester power, sexualisation and media violence, and addressing them in new and creative ways.

Adproofing your kids is a cross between The Gruen Transfer and a parenting handbook. It is respectful, engaging and presents parents with many ideas and possibilities to try out and build upon.

Adproofing your kids is about the importance of media literacy.

Adproofing your kids is the beginning of something.

We want you to be a part of it.

Tania Andrusiak

Tania is the lead author of Adproofing your kids. This is her first book.

She is a mother of two boys, a writer, an editor, a gardener and woodworker who practices these trades in rural Victoria, Australia.

She has worked in advertising and multimedia development. She lived the high life of the IT boom editing and managing content and accounts for web development companies and a youth portal website before the birth of her first child.

Tania sub-edited Oxfam’s Youth Guide to Globalisation and was Content Producer for International Young Professionals Foundation. Her work has appeared in magazines, newspapers and on the web for over 10 years including The Age, Eureka Street, Online Opinion and Mercator.net.

Tania also has a contribution in the newly released Getting Real: Challenging the Sexualisation of Girls, out through Spinifex Press.

Daniel Donahoo

Daniel is a father, writer, researchers and author of Idolising Children.

Founder of the Australian Institute of Family Studies, Dr Don Edgar said of Idolising Children ‘[This book] is timely as so many young parents and those thinking of becoming parents are confused and worried about how they will cope … [It] will stimulate a lot of controversy and fruitful debate.’

Daniel has worked in many and varied roles: as a professional clown, a childcare worker, a toy librarian, a child road safety educator, an early childhood bureaucrat and public policy researcher. In 2006 project managed the NSW Young Parents Forums for the NSW Government. He has managed PR for the aged care industry and developed quality systems for private enterprise.

More information can be found at his own website.