Want a potted insight into why children today are so enamored by, and conscious of, all the brands surrounding them? This video does a good job of introducing the issue, and providing some useful tips for parents. It’s a real eye-opener to see how quickly children recognise brands: not just visually, but through sound and [...]
Archive for the ‘parenting’ Category
Martin Lindstrom on Today’s Brand Savvy Tweens
Posted in adproofing your kids, advertising, branding, brands, media literacy, neuromarketing, parenting on September 12, 2009 | Leave a Comment »
What would Punky do?
Posted in adproofing your kids, advertising, media literacy, parenting, play, sexualisation on September 5, 2009 | 2 Comments »
more about “Soleil Moon Frye brings Punky Power b…“, posted with vodpod Yesterday a couple of tweeps pointed the way to a video made by Soleil Moon-Frye (aka Punky Brewster) to celebrate her millionth Twitter follower. In the video, Soleil (of course, now grown up) goes all out in trad-Punky garb, whips out her phrasebook [...]
Challenging the sexualisation of girls
Posted in activism, adproofing your kids, advertising, body image, kids free 2b kids, media literacy, parenting, sexualisation, womens forum australia on August 31, 2009 | 7 Comments »
Recently I was invited to contribute to an anthology, edited by Melinda Tankard Reist, titled ‘Getting Real: Challenging the sexualisation of girls’ (Spinifex Press). This extremely important publication documents and explores the harms done to girls by a culture that tells them that being thin, hot and sexy is the most important thing they have [...]
Aren’t kids good enough as they are?
Posted in activism, adproofing your kids, advertising, body image, media literacy, parenting on August 18, 2009 | 3 Comments »
Two years ago (to the day!) this piece was published here on MercatorNet.
When the school photographer offers to touch up your child’s picture she could always say, ‘No thanks’.
Last summer, we spent a warm evening with friends. Over dinner, we discussed advertising, branding and materialism, and how it affected our children’s self-esteem and body image. Our friends’ 11-year-old daughter Charlie was listening. She was all too familiar with these concepts.
A day’s a long time in social media (w/apologies to Harold Wilson)
Posted in activism, advertising, media literacy, parenting, sexualisation on August 14, 2009 | 2 Comments »
Wasn’t it fascinating to watch the unfolding of a collective Twitter shout today? Around nine this morning, blogger and commentator @miafreedman tweeted this outraged missive: ‘Cotton On – how dare you. I will not be setting foot in any of your stores http://bit.ly/113gld #cottononaresick’. Her blog post told the story of one reader’s experience with [...]
Modern Parents’ Toy Story
Posted in media literacy, media violence, parenting, play, tagged Eureka Street, media literacy, media violence, parenting on August 11, 2009 | 1 Comment »
Almost a year ago, we had this piece in Eureka Street, inspired by a very early morning request for a reptilian superhero. “Last night, our six-year-old son had a nightmare. Despite reassurance and a cuddle in mum and dad’s bed, his eyes were open and his brain was switched on. He had decided he wasn’t [...]
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